Portrait of Ray Croxon

Ray Croxon

Enterprise Technology Leader · Customer Growth & Transformation · Building High-Performing Teams · AI · APAC

ray.croxon@gmail.com LinkedIn

About

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I believe technology only creates value when great people, clear strategy and disciplined execution come together.

Throughout my career, I've been passionate about helping organisations grow by building high-performing customer-facing teams, developing future leaders and partnering with executives to solve complex business challenges.

Having started my career in implementation before moving to sales and being recognised as Salesperson of the Year, I understand first-hand the commercial pressures of winning business. That experience continues to shape my leadership today, bringing together customer insight, technical expertise and commercial focus to help teams deliver meaningful outcomes.

Over the past decade, I've led Solutions Consulting organisations across APAC, working with enterprise customers, sales leaders, partners and executive stakeholders to accelerate growth, drive transformation and build scalable operating models. I'm at my best when bringing people together around a common vision, creating environments where individuals can thrive while delivering lasting business impact.

I'm particularly interested in how AI is reshaping enterprise software and customer engagement. I enjoy helping organisations embrace change, evolve the way they work and equip teams with the skills and confidence to succeed in a rapidly changing market.

As a leader, I value curiosity, trust and continuous improvement. I believe the strongest teams are built through coaching, empowerment and accountability, creating cultures where people are challenged to grow and supported to perform at their best.

Experience

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October 2023 — Present

Area Vice President (APJ), Solutions Consulting

Appian Corporation, Sydney

  • Lead the APJ Solutions Consulting function, setting regional strategy, operating rhythm and leadership priorities across complex enterprise opportunities.
  • Partner with sales leadership on pipeline quality, forecasting and account strategy across long, consultative sales cycles.
  • Advise business and technology executives on transformation priorities and value-based cases for change across data, workflow, automation and AI initiatives.
  • Own regional resourcing and budget decisions, mentoring team members including second-line leadership.

May 2018 — October 2023

Director (APAC), Solutions Consulting

Appian Corporation, Sydney

  • Led the APAC Solutions Consulting team, aligning managers and resources to regional strategy and revenue goals.
  • Directed proofs of concept, demonstrations and solution design, connecting technical architecture to business value.
  • Presented to technical and executive stakeholders, translating complex requirements into structured business value discussions.

March 2013 — May 2018

Senior Solutions Consultant

Appian Corporation, Sydney

  • Led customer discovery and technical engagement to shape solution direction for complex enterprise opportunities.
  • Created tailored demonstrations and proofs of concept aligned to customer workflows and desired outcomes.
  • Managed RFx responses and technical evaluations, building relationships across prospects, customers and partners.

June 2012 — March 2013

BPM Technical Lead

AMP, Sydney

  • Responsible for BPM project and BAU deliverables, working with the Architecture team to define solutions using IBM BPM.

August 2011 — June 2012

BPM Application Development Team Leader

Allianz Australia Limited, Sydney

June 2005 — August 2011

BPM Team Leader / Developer

AMP, Sydney

February 2004 — July 2005

Technical Business Analyst — BPM

Commonwealth Bank of Australia, Sydney

1999 — 2003

Early career — Analyst Programmer

Royal & SunAlliance, Liverpool · Independent Insurance, Manchester

Skills & focus areas

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Global solutions engineering leadership across manager-of-managers structures, spanning technical discovery, proof-of-concept direction and cross-functional deal orchestration through to executive stakeholder engagement and customer value realisation.

  • Sales & solutions consulting leadership
  • Technical discovery and proof-of-concept direction
  • Executive stakeholder engagement and escalation leadership
  • Pipeline and account strategy
  • Cross-functional deal orchestration
  • Partner and channel enablement
  • Platform and integration strategy
  • AI and automation strategy

Conferences & speaking

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A selection of recent industry events where I've presented on AI, automation and insurance transformation. See the full list →